Why Red and Sexy Is the Secret to Better Sex, May Panche

Red is a color that social psychologists with an evolutionary bent adore. According to this viewpoint, women wear red as a sexual signal to attract men (e.g., Elliot et al.,2012). Female non-human primates show that they are ready to mate by turning red on their chest, genitalia, or face.

Adam Mazda and colleagues at the University of Rochester (Pazda et al.) acknowledge that cultural factors may play a role in the red-sexiness connection.2012) argued that women have historically used red to attract men. Red on a woman may also signify that she is at her most fertile stage in the sexual reproductivity cycle. However, the link between red and sexiness may be rooted in cultural factors like the use of red to indicate sexual availability in “red light” districts.

Pazda and his team conducted two studies on 22 and 25 men, respectively, and found that men thought women in red were more sexually attractive and desirable because they believed the women in red were more sexually receptive. Nicolas Guéguen and Celine Jacob demonstrated in a subsequent study of restaurant behavior that servers in red received higher tips from male customers than female customers.

Maybe “Fifty Shades of Grey” should have been “Fifty Shades of Red.”These studies suggest that you should get rid of all your little black dresses if you want a man or a bigger tip. Buy as many red, rose, ruby, and crimson outfits as possible. Men, like bulls in the ring, will literally “see red” when they act on their biologically programmed instincts and become unable to control their urges.

However, you might be interested in learning more about the red-come-get-me theory’s alternative explanations. Red is a color that is associated with numerous other stimuli in addition to lipstick, rouge, and dresses for women. To give just one obvious illustration, the red-suited man known as Santa Claus is a picture that almost everyone in our society has. He is associated with holiday cheer, giving, and joy. Valentine’s Day evokes numerous positive emotions with its heavy use of red.

However, red is associated with a lot of negative things. From blood to stop signs to the ink used by teachers to grade our papers, everything has a vivid red hue that is comparable to a sexy woman’s lips. Red also frequently signifies danger, as does the expression “come hither.”Count the number of red objects you see as you look around. There are many reasons you might like (or dislike) them, the most important of which is their biology. In any case, considering that we have all had positive experiences of seeing red, such as Santa, why couldn’t culture account for the attraction of seeing a woman in red just as much as biology does?

Isn’t it time for a reality check as the link between red sexiness and evolutionary biology spreads throughout psychology? Is men’s desire for a red-clad woman ingrained in their neural circuits due to thousands of years of Darwinian processes? Several researchers are conducting rigorous experiments to answer this question. A collection of studies examining infant preferences for various hues (for instance, Franklin et al.,2010).

Due to the way their nervous system’s color coding apparatus works, infants prefer the red end of the spectrum over the green back. Boy babies ought to exhibit the red effect more frequently than girl babies if this preference was explained by evolution. However, Franklin and his team discovered no such gender distinction.

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